Wow. I can't tell you how much I've been looking forward to saying these words - we won!
Oriental and Pacific have officially committed to cleaning up their tinned tuna.
Thousands of us pitched in to make this happen. Tesco, the first (and largest) retailer to give shelf space to Oriental and Pacific, faced an immense wave of pressure.
A huge wave of of tweets, calls, and emails sent the message loud and clear: selling tuna that harms sharks, turtles and rays is completely unacceptable.
And as a result, we ended up at Tesco headquarters. Let me tell you, it was clear very quickly that they knew there was no way they could keep selling dodgy tuna with this kind of pressure coming at them. Then just this Monday, the head honchos for Oriental and Pacific flew out for an urgent meeting where they agreed to our campaign demands.
This is a big win. From now on, Oriental and Pacific will only source new tuna that is caught by pole and line, or which avoids using methods that scoop up lots of other sea creatures as “bycatch”.
This kind of victory only happens when we band together to make it happen. Let’s get even more people on board for the next victory! Share this news to Facebook or Twitter, or forward this email to spread the word.
With all my thanks for being there all the way,
Victoria and the tinned tuna team
PS To be a part of the next victory for our oceans, put your name down as an Ocean Defender and I’ll keep you up to date with the next campaign!
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